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Assaf Israel joynout daydream designer

ASSAF is an internationally acclaimed design studio based in Milan and Tel Aviv. 


The studio specializes in the design of innovative products and furniture for contract and residential spaces. Founded by product designer Assaf Israel in 2012, the studio gives consultancy services for furniture firms and architects, while producing its own creations in Italy.


In a world that favors virtual reality, we aim to change people's perceptions and conceptions. We work on bringing good tidings to the tangible spaces that belong to all of us.


The values that guide us in the design process are exalted user experience, top quality, smart solutions and spreading joy in public.

We love collaborating with other talented creatives and companies who see, just like us, the importance of enhancing human relations and providing inspiration, using the design tools.


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