Joynout | Tel Aviv and Milan | | +972.522.989.007

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Designer > Assaf Israel

Production: by hand in Italy, by order only
wood, metal, foam, Kvadrat textiles
Photos by: Francesco Bolis
Music by: Noam Ben Shabat


The importance of daydreaming has already been proven in studies. It comes to remind us that every good thing needs its own time. When we are not obsessed by challenges, our brains make cognitive leaps. After thinking about this for some time I had a vision of a fragile-looking object, with a strong feel of hovering. The Daydream is designed for mental and physical relaxation. It is an object that allows us to break away from the hectic reality and remind ourselves how important it is to enjoy the moment

"The Daydream is not just another bench, nor a seat nor a chaise lounge - it's a perception. I want users to be able to feel the sensation that our product provides - that for several minutes they are able to connect to themselves and to other users. I want them to fully enjoy that innovative way of lounging, gaining a new perspective on the meaning of 'living in the moment'".
Assaf Israel, Founder of Joynout.  

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