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Israelbody website

In this work I redesigned Israelbody ecommerce website in terms of Ux and Ui.

The main problems of the original website: 

- Lack of branding.

- Not appealing.

- Too textual.

- overloaded with information and categories.

- The information architecture is not good and confusing. 

Here is the original website:

before 1.jpg

Here is the upgraded website:


I decided to use mega menues:

Under 'Shop' I concentrated the major categories that make up 90% of all website sales. under 'Community' I organized the user's blogs, Forums and events. under 'Content' I placed all the textual information and video instructions.

I re-orgenized the products search resaults page:

Filtering is clearer and more accessible while I've reduced the number of options under 'Category' from 66 to 11 only.

israelbody shop page.jpg

The 5 guidelines for the App

israelbody product page.jpg
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