In this work we redesigned Israelbody ecommerce website in terms of Ux and Ui.

The main problems of the original website:
lack of branding, not appealing, too textual, overloaded with information and categories, the information architecture is not good and confusing. 

Here is the original website:

Here is the upgraded website:

We decided to use mega menues:

Under 'Shop' we concentrated the major categories that make up 90% of all website sales. under 'Community' we organized the user's blogs, Forums and events. under 'Content' we placed all the textual information and video instructions.

We re-orgenized the products search resaults page:

Filtering is clearer and more accessible while we've reduced the number of options under 'Category' from 66 to 11 only.


The 5 guidelines for the App